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Practical 12: Prepare marketing strategy for your chosen product/service.

Introduction :

As a computer polytechnic student, I have been tasked with preparing a marketing strategy for a chosen product/service. The chosen product/service for this report is a mobile application that offers personalized fitness and nutrition plans to users.

Product/Service Description The mobile application, named "FitGenie," is designed to provide personalized fitness and nutrition plans to users based on their health goals, fitness level, and dietary preferences. The application uses machine learning algorithms to analyze user data and provide customized recommendations for workouts and meal plans. Users can track their progress, set reminders, and receive notifications for upcoming workouts and meal times.

Target Audience The target audience for the FitGenie mobile application is individuals who are interested in improving their fitness and nutrition. The application is ideal for people who have a busy lifestyle and find it difficult to maintain a healthy diet and workout routine. The target audience includes:

1.   Working professionals who have limited time for exercise and meal planning

2.  Fitness enthusiasts who want to track their progress and receive personalized recommendations

3.  Health-conscious individuals who want to maintain a healthy diet and lifestyle

Marketing Mix: The marketing mix for the FitGenie mobile application includes the following elements:

1.   Product: The FitGenie application offers personalized fitness and nutrition plans to users. The application's features include workout recommendations, meal plans, progress tracking, and reminders. The product should be marketed as a convenient and personalized solution for improving fitness and nutrition.

2.  Price: The pricing strategy for the FitGenie application should be based on the value provided to users. The application can be offered as a freemium model with basic features available for free and advanced features available for a subscription fee. The subscription fee should be priced competitively with other fitness and nutrition applications in the market.

3.  Place: The FitGenie application can be made available for download on the Apple App Store and Google Play Store. The application can also be marketed through social media platforms and digital marketing campaigns to reach a wider audience.

4.  Promotion: The promotion strategy for the FitGenie application should focus on highlighting the application's personalized recommendations and convenience. The application can be marketed through social media influencers, fitness bloggers, and online advertisements. The promotion should be targeted towards the identified target audience.

Marketing Budget The marketing budget for the FitGenie mobile application will depend on the scale of the marketing campaign. The marketing budget can be allocated as follows:

1.   Social Media Influencers: Rs.10,000

2.  Online Advertisements: Rs. 5,000

3.  Fitness Bloggers: Rs. 5,000

4.  Public Relations: Rs. 5,000

 

Conclusion:

The marketing strategy for the FitGenie mobile application should focus on targeting the identified target audience through personalized and convenient messaging. The marketing mix should be balanced and aligned with the target audience's needs and preferences. With the right marketing strategy and budget, the FitGenie application can be successfully launched and promoted to a wider audience.

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